AdTech Monetization & Custom Development

A partner, not a platform.

Trusted by
  • Valnet
  • Airfind
  • Raptive
  • Snack Media
  • Front Story
  • Crazy Games
  • Duplex
  • First Impression
  • Redbrick
The Problem

More software was never the answer.

Revenue is made in the details. No two publishers are alike.

The Platform Model

  • "Self-serve" tools that still need an engineer
  • Stacks of platforms, wrappers and dashboards to manage
  • Black-box systems with no real accountability
  • Support tickets where you needed a partner

The AdForge Way

  • One expert team with hands on the wheel
  • Configured to your traffic — never a template
  • Transparent on every decision and dollar
  • Real people in a Slack channel dedicated to you
Why Mid-Market

Built for the gap the industry ignores.

Too big for plug-and-play. Too small for enterprise overhead. Mid-market publishers need performance and partnership.

Weather Site

Visitors bounce in ~2 seconds

  • Lean, ultra fast auctions with most bidders S2S
  • Aggressively floor Google AdX
  • No video or longer loading creatives
  • Small codebase, execution speed is key

Desktop App

Long, sticky user sessions

  • Maximize auction competition + bid caching
  • Dynamic floors push SSPs higher
  • Intelligently refresh in view, retry on no fill
  • Video in banner, allow longer videos

Same stack. Tuned to how your audience behaves.

Capabilities

The full stack — handled for you.

Technology is table stakes. We make sure it never holds you back. Enterprise-grade infrastructure, built in and fully managed. You get the capability without the operational load.

Yield & Auction

  • Prebid Server (S2S)
  • Bid Caching
  • Dynamic Flooring

Performance & UX

  • Intelligent Refresh
  • Intelligent Lazy Loading
  • Compliance with IAB

Video

  • In-banner video
  • Outstream video
  • Instream video

Control & Demand

  • Real-time reporting
  • Bring your own demand
  • Use our demand
Proof

Proven in production.

Every build is bespoke — and so are the results. Real deployments at scale — each one custom built and measured against the publisher's previous setup.

Video Monetization
Valnet
+20%

more revenue vs. the leading video vendor

  • 20M+ video impressions / day
  • Custom video solution. Real time reporting
Network Portal Monetization
AirFind
+30%

revenue uplift over their previous vendor

  • 8M+ banner impressions / day
  • 100% less data storage & reporting cost
Desktop App Monetization
Feather Launcher
40K+

user sessions / minute handled at peak

  • Multiformat demand & auctions
  • Custom desktop-app rendering & refresh

Let's maximize what matters.

Tell us about your business and we'll show you where the upside is. No platform to learn, no lock-in — just experts on your side.